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Gert Franke    
 
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T
2061
Graphic Design
Hogeschool voor de Kunsten Utrecht
Dimitri Nieuwenhuizen, Kirsten Algera, Erwin Slege
mail to: gert@cleverfranke.com
http://www.cleverfranke.com
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HKU Utrecht
COMMENTS    43  
3.7  /34  
 
Concept of Examen:
In order to show the enormous amount of 'choices' presented to young people today, the metaphor of a lifestyle magazine was chosen. A lifestyle magazine pretends to provide solutions to the multitude of possibilies. Hence, the name 'lifestyle magazine'. Each moth these are filled with do's and don'ts etc. The design provides an overview of all the opportunities that are provided on each page to reader of Cosmogirl magazine. Each item is reduced to its most basic, abstract shape. On the one hand the reader is forced to reinterpret and formulate the presented 'solutions'. On the other hand, an overview is created that puts equal weight on all items. Thus, making a serious choice impossible.